Disney Star is acquired ICC media rights for Indian market from 2024 to 2027
Disney Star has secured a four-year agreement from 2024 to 2027 to broadcast all ICC tournaments for the Indian market, the sport’s international governing body said on Saturday.
Disney Star is acquired ICC media rights for Indian market from 2024 to 2027
The ICC said in a statement that Disney Star would host all ICC cricket in India for the next four years after winning the TV and digital rights to both men’s and women’s international competitions to the end of 2027. A senior ICC Board member spoke to PTI on the condition of anonymity and said, “According to knowledge, Disney Star is paying roughly USD 3 billion for the rights.”
Disney Star was chosen after a single round of sealed bids, maintaining the extraordinary expansion and reach of cricket while yielding a large increase in rights fees from the previous cycle, according to the top body.
The choice was made after a thorough tender, bid, and review procedure that began in June 2022.
” For the next four years, we are thrilled to partner with Disney Star. This has provided fantastic results for our Members and will support our ambitious expansion goals,” ICC Chair Greg Barclay said.
They will be essential to our sport’s future and will engage and interact with more fans than ever. After holding off a fierce assault from Viacom 18, Sony Sports, and Zee Network, Star emerged victorious. With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further enhanced its standing as the top destination for key cricket events in India, Madhavan, Country Manager and President of Disney Star shared with sources.
Over the last seven years, Disney Star has been crucial in making ICC matches one of India’s major sporting events and has increased the property’s viewership “across regions and demographics” in the nation.
The extension of the ICC rights strengthens our position as the go-to location for the best sporting events in the nation. It complements our strong portfolio of cricket properties, which already includes the television rights for the IPL (2023–27), digital rights to Cricket Australia (2024–31), BCCI broadcast rights through the 2024.
